WebP for website optimization
Impact on SEO and Core Web Vitals
Google uses Largest Contentful Paint (LCP) metric to evaluate loading speed. Switching to WebP can improve LCP by 10-30% and positively affect search rankings.
Bandwidth savings
For a site with 1000 images, switching to WebP saves gigabytes of traffic monthly. Mobile device users will appreciate faster loading and saved data.
How to implement WebP on site
Use <picture> tag with JPEG fallback for old browsers. CDN services (Cloudflare, imgix) automatically convert and serve WebP to supporting browsers.
Batch conversion
For mass processing, use cwebp from Google, ImageMagick, or Squoosh CLI. Automate conversion in site build process through Webpack, Gulp, or scripts.
When to keep JPEG
For email newsletters, Word/PDF documents, printing — use JPEG. WebP is designed for web and isn't supported in these contexts.